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Noémie is the star of this advertising formula. She represents the average person, and so viewers can identify with her. Her genuine smile inspires viewers to trust her advice.
She is THE reference for consumers. Curious, she seeks out the best products available at the best prices and lets the viewers in on her discoveries, as if she is sharing a secret. Irresistible, right?
Noémie also takes care to explain a product’s benefits and to share what she likes most about it. This gives a human and friendly dimension to the video capsules, which is essential.

This media platform and Noémie’s character were created jointly by GDK Marketing and Jean D. Codère from CONSULTANT MÉDIA INC. For nearly 10 years, GDK Marketing has been offering advertising strategy services. Some examples of our achievements are the Les trouvailles de Noémie, the Santé Vie Active and Des p’tits prix d’amour platforms.

The idea for this innovative concept stems from our many years of experience in the commercialization of products offered in pharmacies.
This tried-and-true method, with its video capsules, will help you stand out from competition and boost your sales.